One of the great features of Zen Cart is to configure coupons and sending those to the customers. The coupons in Zen Cart can be used for discount by the customers. In Zen cart, you can also sell coupons as gift certificate. To learn, how to create a coupon in Zen Cart, view the video below.
Zen Cart – Create Coupons
Learn how to create coupons in Zen Cart shopping cart.
For a step-by-step guide on building a Zen Cart e-commerce site, including configuring coupons and gift voucher, read the book Zen Cart: E-commerce Application Development, published by Packt Publishing.